21 April 2016

Shudh Desi Pyaar

Valentine's week is brought into practice to increase the sales of gift industry. Did anyone say no? A recent Hindu festival came to limelight after the jewellery industry found it a good business. It's not new to make a day special to make some pennies. That is so until it doesn't really affect your life. Now, imagine I market for Kingfisher and I'll ask you to drink beer saying it helps you stay hydrated in the hot summers. Not everyone of you will nod as readily, given that most of us know the ill-effects of alcohol. But what if I bring a new realm of business whose effects on your life are too prolonged to understand? Or interpret? What if I ask you to drink coffee every evening saying it helps you burn fat by increasing metabolism? Well, I'll be confused at this. So, I was speaking about physical processes and it's simple to decide given that Internet can help you with statistics and science. 

Now, imagine I'm playing with a psychological process, something that statistics can't have a take on, something that science is too uneasy to believe in. For example, love. No, not the love for your mom or sibling, not the one for your best friend forever. I'm speaking about love, pyaar, ishq, kaadal, prema between a guy and a girl before they get married. And the fact that, that word is the one I know in so many languages tells you how exaggerated it is. This is a excerpt of how overrated young love in India is.

Well, first of all, is it being overrated? Yes, look at all the movies and songs around you. Look at your playlist. I bet at least half of all of it is about love. Falling in love, being in love, making love, missing your love and so on. Now look at how love plays in your life? I mean, you don't waste around 80% of day around it. If you're on a rescue-op in Kuwait, you wouldn't spend 40 minutes of your 3 hours into thinking and dreaming of love. And even if you do, you won't be imagining yourself and your love in a foreign garden dancing in sync, or cruising in a white Lamborghini in New Delhi past midnight. Does anyone object? The amount of life you spend into love is not as great as portrayed. 

How many love stories end up as a "and they lived on happily ever after?" In movies, I'll say 99%. In real lives? You know the numbers well. The entertainment media is indeed exaggerating love. Making it overrated. Remember your childhood being full of superheroes and Cartoon Network? I bet everyone wanted that magic pencil, or Pikachu. Maybe, you wanted to run like flash or own a bat-mobile? The influence factor remaining same, the issues get a tad bit realistic because now you'll have people in your life.Everything else remains same. You're still being influenced.

I have to describe my personal experience here. I can say that I've not watched more than 50 movies in the past 5 years and I'm clear of the influence cloud. Now I'm scared to watch a movie or tv series because, I'll catch a real strong scent of whatever that media conveys. And because I read regularly, it would not hit my psyche so strongly at once. It's like any other drug addiction. The first tequila after a six month cleanliness will hit stronger than a couple of dry martinis would have when you were in habit. So, the kind of media you follow affects you. And if it's a typical Indian movie, then , my dear friend , you definitely give this feeling more attention than needed.

All comments welcome. To be continued.